Webinar Production & Content Development
MUSEUMNEXT CONFERENCE: MUSEUM & SOCIAL MEDIA SUMMIT
ART & MUSEUM
Services: Concept Development · Scripting · Storyboarding · On-Location Production · Cinematography · Motion Graphics · Post-Production
Recognized with 2026 Silver ADDY Award — Film, Video & Sound / Webisode (AAF Suncoast Chapter)
The finished webisode was branded by MuseumNext and released on conference days, November 21–22, 2025, as on-demand content behind its paid virtual conference platform.
The Challenge
MuseumNext invited HOME Agency to join the lineup of their Museums & Social Media Summit as experts on a topic we know well: fundraising in the digital age.
The ask was specific, a roughly 20-minute original webinar that could hold its own in a fast-paced, on-demand virtual conference built for museum professionals. Not a talking-heads recording. Something worth watching. Something that would spark a real conversation before the live Q&A even started.
For this, we partnered with Anna Sorensen, Senior Advancement professional at Nova Southeastern University, bringing an active advancement professional’s perspective to the conversation, someone living the challenge of digital fundraising from the inside. Production took place on location at NSU’s Halmos College of Arts and Sciences, giving the production an environment that felt credible, professional, and connected to the subject matter.
The challenge was to turn a complex institutional topic into a compelling piece of educational content built for a digital audience.
The Approach
Before production began, we focused on the audience first, what museum professionals actually needed from the conversation, and what would keep them engaged in a virtual conference environment.
The concept we landed on: Campaign to Connections: Fundraising in the Digital Age. A candid look at how fundraising and social media intersect, how museums can use digital storytelling, smarter audience engagement, and cross-team collaboration to turn online attention into real financial support. Designed to feel practical, relevant, and immediately useful to museum professionals navigating similar challenges.
From there, HOME led the full creative and production process:
- Concept and scripting — shaping a clear narrative structure built to hold attention in a condensed virtual format
- Storyboarding — planning pacing, transitions, and visual rhythm before production began
- On-location production — managing filming, sound, staging, and speaker coordination on-site at NSU
- Post-production — editing, motion graphics, and branded finishing tailored to MuseumNext’s conference platform”
Thanks so much for your excellent presentation, and for being there for the Q&A. I think that the engagement in the chat—and the number of questions that came in—really showed how much our delegates valued the chance to learn from your work. The event attracted more than 1,300 attendees, and I’ve attached a spreadsheet listing the organisations represented.
– Jim Richardson, Founder, MuseumNext
The Results
The finished webisode was selected by MuseumNext for inclusion in the Museums & Social Media Summit and released as exclusive on-demand content for paid conference attendees.
The session concluded with a live Q&A featuring HOME’s Marivi, Anna Sorensen, and MuseumNext’s Emily Kotecki, extending the conversation beyond the presentation itself and creating deeper engagement around the topic.
Recognized with a Silver ADDY Award, the project demonstrated how thoughtful production and clear storytelling can make complex institutional topics more engaging, accessible, and actionable for professional audiences.
